US EditionNavigating societal issues on social media
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Navigating societal issues on social media
Just over ten years ago, we asked a deceptively simple question: how effectively were FTSE 100 companies using social media to support their financial communications. The answer in 2014 wasn’t that no one was trying – around half the FTSE 100 posted about their results on Twitter (now X). But efforts were patchy, inconsistent and largely ineffective. Few used social media strategically to communicate performance. We called it the…
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