US EditionThe ‘Economic Blackout’ Movement Now Wants You to Boycott McDonald’s, Starting Today
- The People's Union USA launched a week-long nationwide boycott of McDonald's on June 24, 2025, targeting the company's DEI rollback in the US.
- The boycott followed McDonald's January decision to retire aspirational diversity goals, including leadership targets and supplier inclusion programs.
- More than 40 former Black franchise owners have joined a federal civil rights lawsuit filed in 2023 against McDonald's, alleging unfair treatment and violations related to their franchise agreements while backing a nationwide boycott.
- Founder John Schwarz described the boycott as economic resistance against McDonald's abandonment of DEI goals and corporate practices like price gouging.
- McDonald's denies the allegations, asserts its commitment to inclusion, and the boycott's business impact remains unclear amid recent sales declines.
80 Articles
80 Articles
McDonald's fans boycott chain over policy as it makes same move as Walmart
MCDONALD’S fans have boycotted the chain over a controversial policy as Walmart and Target are also hit. The fast food brand has become the latest corporation targeted in a string of other protests amid an “economic blackout”. GettyCustomers will be holding an “electronic boycott” of McDonald’s[/caption] The People’s Union USA, led by John Schwarz, is spearheading the movement, which is set to affect McDonald’s until next Monday. Schwarz announc…
McDonald’s responds to calls for boycott: ‘Misleading claims’
McDonald’s has issued a response to a call for customers to boycott restaurants over its rollback of previous DEI initiatives, among other criticisms lodged by an activism group known as The People's Union USA.
McDonald's responds to calls for boycott: 'Misleading claims'
(NEXSTAR) – McDonald’s has issued a response to a call for customers to boycott restaurants over its rollback of previous DEI initiatives, among other criticisms lodged by an activism group known as The People's Union USA. The boycott, or “economic blackout” as it’s being called by organizers, is intended to run June 24-30. The People’s Union USA said it's targeting McDonald’s in part over “false DEI promises,” founder John Schwarz alleges on so…
Activists launch ‘economic blackout’ against McDonald’s over DEI
McDonald’s is the latest major company to face a nationwide boycott over changes to its diversity, equity and inclusion policies. A grassroots group is calling for an “economic blackout” starting June 24, urging consumers to stop spending at the fast-food chain in protest. McDonald’s faces nationwide boycott over DEI changes The People’s Union USA, led by John Schwarz, said the boycott is a show of solidarity aimed at driving community-centered…
Fast-food giant facing weeklong boycott over corporate DEI rollbacks
A collective campaign, led by the grassroots advocacy group People’s Union USA, has called for a week-long boycott of McDonald’s. The boycott, which begins today – Tuesday, June 24 – was prompted by the company’s rollback of diversity initiatives earlier this year, PBS News reports.
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