National Geographic Content President Courteney Monroe on Taking a 'Platform Agnostic' Approach Amid Industry Shifts
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National Geographic Content President Courteney Monroe on Taking a 'Platform Agnostic' Approach Amid Industry Shifts
Since its founding 137 years ago, National Geographic has endured many shifts in the media landscape, transitioning from a print-focused magazine to a diversified digital media entity. Now, as audiences have become fragmented more than ever with the rise of streaming, NatGeo’s content president, Courteney Monroe, says the company’s secret to enduring through the latest shift is taking a “platform agnostic” approach. “We spend a lot of time think…
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