Advertisting Standards Authority upholds five complaints against fitness influencer

Three influencers rapped for breaking Advertising Standards rules

One online personality who fell foul of the rules was Siobhan O’Hagan - who has more than 160,000 followers. One violation, which was upheld, included plugging her own podcast without making it clear that it was an advertisement

Advertisting Standards Authority upholds five complaints against fitness influencer

Siobhán O’Hagan failed to disclose that a series of posts were advertisements

National Advertising Division Recommends Revolve Group Modify Social Media Posts to Clearly Disclose Material Connection to Influencers

New York, NY – January 29, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division inquired about the nature of the relationship between Revolve Group, Inc. and certain influencers. As a result of its inquiry, the National Advertising Division recommended Revolve modify influencer posts to clearly and conspicuously disclose the material connections between Revolve and influencers in its product gift…