US EditionNational Advertising Division Finds Certain Lysol Air Sanitizer Claims Supported; Recommends Reckitt Discontinue Certain Odor Elimination Claims
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National Advertising Division Finds Certain Lysol Air Sanitizer Claims Supported; Recommends Reckitt Discontinue Certain Odor Elimination Claims
New York, NY – April 29, 2025 – In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division has found certain express and implied claims made by Reckitt Benckiser LLC supported, including an EPA-approved product label “eliminates odors by killing odor causing bacteria” claim, influencer social media posts, and claims comparing its Lysol Air Sanitizer to air fresheners. The National Advertisi…
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