US EditionNational Advertising Division Decides in Favor of Non-Stick Cookware Manufacturers
The National Advertising Division found Caraway Home's toxicity claims about competing cookware lacked sufficient evidence, supporting safety assessments by regulatory and industry groups.
- The National Advertising Division upheld Caraway’s claims of being free of PFAS and non-toxic but recommended stopping claims linking traditional nonstick cookware to “forever chemicals.”
- Amid scrutiny from cookware makers, the NAD review found Caraway’s claims unsupported and urged discontinuing harmful comparative messaging.
- The NAD’s review found Caraway’s advertising lacked a reasonable basis for claims that competitor nonstick cookware is toxic, recommending these claims be discontinued or modified.
- In response, Caraway said it respectfully disagrees with the NAD’s finding, and Steve Burns, President of the CSA, called the decision 'another validation of what the CSA has been saying to lawmakers.'
- The NAD advised Caraway to avoid making unsubstantiated claims about non-stick cookware toxicity, supporting fair advertising standards since 1971, as of August 14, 2025.
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Hanford Sentinel+17 Reposted by 17 other sources
National Advertising Division Decides in Favor of Non-Stick Cookware Manufacturers
SACRAMENTO, Calif., Aug. 14, 2025 /PRNewswire/ --The Cookware Sustainability Alliance (CSA) shared a decision reached by the National Advertising Division this week that determined that it was unsubstantiated to state that non-stick cookware was "toxic." In a decision concerning advertising…
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