US EditionNational Advertising Division Decides in Favor of Non-Stick Cookware Manufacturers
The National Advertising Division confirmed Caraway's cookware is free of per- and polyfluoroalkyl substances but advised changes to comparative ads citing competitor toxicity claims.
- On Aug. 14, 2025, the National Advertising Division recommended Caraway Home, Inc. discontinue claims that traditional nonstick cookware is harmful, concluding it lacked reasonable basis for toxicity assertions.
- The Cookware Sustainability Alliance challenged Caraway Home, Inc.'s social media posts alleging rising 'Teflon flu' cases, promoting its cookware as healthier while implying competitors release toxins.
- Reviewing the submissions, the National Advertising Division found many studies Caraway submitted were a poor fit, often failing to distinguish PTFE from PFAS and lacking evidence of consumer exposure to PTFE fumes during normal use.
- Caraway Home, Inc. said it "respectfully disagrees with the NAD's finding" but will comply, while Steve Burns, President of the CSA, hailed the decision as "yet another validation" and upheld PTFE cookware safety.
- The NAD was created in 1971 to foster trust, noting challengers explained PFOA is no longer used in PTFE manufacture, while PFAS are 'forever chemicals' central to cookware concerns.
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Hanford Sentinel+18 Reposted by 18 other sources
National Advertising Division Decides in Favor of Non-Stick Cookware Manufacturers
SACRAMENTO, Calif., Aug. 14, 2025 /PRNewswire/ --The Cookware Sustainability Alliance (CSA) shared a decision reached by the National Advertising Division this week that determined that it was unsubstantiated to state that non-stick cookware was "toxic." In a decision concerning advertising…
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