US EditionNASA Denies Product Placement After Nutella Jar Floats Aboard Artemis II
NASA said the jar was part of the crew’s food supplies and not a brand deal, as the clip drew millions of views online.
- On Monday, April 6, 2026, the Artemis II crew reached 252,752 miles from Earth, breaking the 1970 Apollo 13 record as a Nutella jar floated through the Orion spacecraft cabin.
- Social media users joked that the hazelnut spread had traveled farther than any person, while others questioned whether Italian manufacturer Ferrero received unauthorized product placement.
- In a statement to Futurism, agency press secretary Bethany Stevens stated NASA 'does not select crew meals or food in association with brand partnerships,' clarifying the sighting 'was not a product placement.'
- Scientific American reports the crew brought 58 tortillas to pair with the spread, alongside beef brisket, broccoli au gratin, and scrambled eggs consumed during the mission.
- Throughout the ten-day Artemis II mission, the crew faces technical challenges including persistent toilet issues and sleeping in cocoon-like bags, though the flight remains a significant moment in space travel.
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85 Articles
Nutella gets unexpected NASA plug with jar floating in zero gravity during Artemis II livestream
In what some internet users are calling “the greatest free advertising moment in history” (per Fox News), a tub of the tasty treat was recently seen defying gravity aboard NASA’s Artemis II mission while moving across the spacecraft’s kitchen in its livestream.
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It’s made in Ontario and just made history in space. Nutella’s viral moment on Artemis II moon livestream
“One small jar for the spaceship. One giant leap for breakfast,” the Nutella company said in a post on Facebook.
From the Artemis II mission, which will end this Friday, April 10th, we will remember the technological and human prowess, the wonderful images of the Moon taken by the crew, the new record of human distance...
The Artemis crew apparently strengthens for breakfast with a calorie bomb: In the Nasa live stream from the Orion capsule, a Nutella glass suddenly floats through the picture. The U.S. Space Administration is forced to react.
NASA denied that the peanut butter gained such fame as part of a pre-arranged collaboration.
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