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Nacada Kenya: Drug Agency's Alcohol Control Proposals Spark Anger

KENYA, JUL 30 – NACADA stresses its 2025 alcohol policy proposals are recommendations subject to public and legal review before any enforcement, aiming to reduce youth substance abuse in Kenya.

  • On Wednesday, NACADA clarified that its 2025 policy contains recommendations, not enforceable bans, after the launch by Interior Cabinet Secretary Kipchumba Murkomen in Nairobi.
  • After unveiling the 2025 policy on Wednesday in Nairobi, NACADA clarified it offers recommendations, not enforceable laws, including raising the legal drinking age to 21 and restricting alcohol promotion.
  • Measures include restricting alcohol advertising to individuals over 25, confining sales to 6 a.m.-6 p.m., and banning online and social media promotions between 5:00 am and 10:00 pm, according to NACADA.
  • Stakeholders reacted as NACADA vowed to develop a multi-sectoral implementation framework with civil society, government, and industry players.
  • NACADA CEO Anthony Omerikwa said any legal proposals will undergo a formal law review process including public participation.
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Techish broke the news in on Wednesday, July 30, 2025.
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