N. Korea launches luxury magpie-branded cigarette gift sets

N. Korea launches luxury magpie-branded cigarette gift sets

North Korea has released a luxury cigarette gift set branded with the magpie, the country’s national bird. After positioning 7.27 cigarettes—Kim Jong Un’s personal favorite—as a luxury product, North Korea is now applying the same strategy to the Kkachi (meaning “magpie”) brand. “A gift set of premium cigarettes called Kkachi was recently released and is available in and around Dandong, in China’… Source