Musk damaged Tesla’s brand in just a few months. Fixing it will likely take longer

Tesla's glory days are over - and it's Elon Musk's fault

This is Armchair Economics with Hamish McRae, a subscriber-only newsletter from The i Paper. If you’d like to get this direct to your inbox, every single week, you can sign up here. Now that he is stepping back from his role in the Trump administration, Elon Musk can rescue Tesla. But his company’s glory days are over, and it is just another car manufacturer like all the others. He made a gamble – and it failed. Elon Musk’s idea was to tuck in w…

Musk damaged Tesla's brand in just a few months. Fixing it will likely take longer

Elon Musk intends to focus more on his job as Tesla CEO, but it’s unclear if the billionaire will be able to solve a big problem of his own making: damage to its brand.

Now That He’s Done Ruining America, Elon Musk Is Leaving Politics

Source: The Washington Post / Getty Looks like President Trump is losing his First Friend, as Elon Musk, the egomaniacal head of the fictional Department of Government Efficiency, is scaling back his commitment to deal with the dumpster fire that is Tesla’s stock price.  According to CNN, Musk says he’s returning to Tesla and thus stepping away from his role as the head of stealing confidential data or cutting federal jobs once held by Black peo…

'The damage is done': Traders say Elon Musk's return to Tesla is too little, too late

Elon Musk said on Tesla's first-quarter earnings call that he'd be spending a lot less time with DOGE starting in May.Saul Loeb/AFP/Getty ImagesElon Musk said he's stepping away from the White House, but traders online seemed unexcited.After a rough earnings report, many retail investors said Musk has a long road ahead to repair the brand.Concerns about Musk's politics are still in the picture, despite his planned departure from DOGE.Elon Musk i…

Elon Musk says he will return to Tesla. The question is whether it is not too late to reverse the damage caused. On Tuesday night, Musk announced to investors that he will resign from his position as head of the Department of Governmental Efficiency (DOGE) next month, and that from that moment he will only spend a day or two a week there. He assured that he would spend the rest of the time leading Tesla. But even if Musk devotes more time to the…

Even Republicans are falling out of love with Tesla

Elon Musk is right to shift his focus back to carmaking