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Musicians' Super Presence In Super Bowl Ads
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Musicians' Super Presence In Super Bowl Ads
The Backstreet Boys and Sabrina Carpenter were some of the biggest musicians to appear during Super Bowl LX ads, but they're just part of the larger story around the Big Game is music's time to shine – ad-wise.Data from Extreme Reach shows that musicians appear 60% more often in Super Bowl ads vs. year-round campaigns.XR compared over 12,000 talent payments from 2020 to 2025, compared to over 400 celebrity appearances in Super Bowl spots in the …
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