Mushroom Coffee Goes Mainstream: Reishi, Lion’s Mane, Chaga

Mushroom Coffee Goes Mainstream: Reishi, Lion’s Mane, Chaga

Mushroom coffee, once a niche wellness trend, is now finding a permanent place in mainstream grocery aisles, propelled by a mix of health-conscious consumers and adaptogenic curiosity. A recent Food & Wine feature highlights the category’s rapid expansion, with major players like Four Sigmatic, MUD\WTR, and RYZE experiencing significant sales growth and distribution gains. Unlike traditional coffee, mushroom coffee blends powdered fungi like lio…