Muller launches first campaign for Bliss yoghurts in a decade - Marketing Beat

Is Bliss Yogurt the Snack for Luxe Lifestyles?

The Müller-owned brand tapped VCCP and photographer Owen Silverwood for a campaign spoofing luxe advertising tropes.

It must be Bliss… Müller launches humorous new Bliss campaign which pokes fun at the seriousness of the luxury category – Marketing Communication News

The campaign aims to celebrate the cult-hero product that is Bliss as it returns to TV screens for the first time in nearly ten years Today, Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce the nation to the brand’s ‘Everyday Luxury’ product, with a visually-arresting yet tongue-in-cheek campaign. ‘It must be Bliss’

Muller launches first campaign for Bliss yoghurts in a decade - Marketing Beat

Yoghurt brand Muller has unveiled a new ad series to rebrand its Bliss range as an “everyday luxury”. Devised by the firm’s creative agency of record VCCP, it is the first campaign for Bliss since 2015. Creative for the work replicates adverts from luxury brands, replacing them with the yogurt range. The hero spot pairs product shots with over-the-top reviews left online by Muller customers. Helen Carswell, marketing manager at Müller, said: ”We…