US EditionMSNBC’s Jen Psaki Sees 47% Dip in Ratings Last Month Compared to Alex Wagner, Rachel Maddow: Nielsen
- Former Biden press secretary Jen Psaki debuted her show "The Briefing with Jen Psaki" on MSNBC's 9 p.m. Slot in May 2025, airing from New York.
- Psaki took over from Rachel Maddow and Alex Wagner amid a significant programming overhaul and rising news fatigue affecting viewership across cable news.
- "The Briefing" averaged 971,000 viewers but lost 47% of Maddow and Wagner's 9 p.m. Audience, with a 52% demo drop to 78,000 viewers aged 25-54.
- MSNBC saw a 24% May primetime viewership decline overall and dipped behind CNN in the key demographic, marking its second-worst month historically for daytime demo ratings.
- These ratings declines suggest the revamped lineup, including Psaki's expanded role, has struggled to retain audiences, raising concerns ahead of Comcast's planned cable spin-off.
10 Articles
10 Articles
MSNBC ratings plummeted in May after Jen Psaki lost almost half the audience Rachel Maddow had in the same slot. Read more]]>
MSNBC's primetime show bleeds viewers as Rachel Maddow steps away
Former White House press secretary Jen Psaki failed to keep a grip on Rachel Maddow's 9 p.m. MSNBC audience when the network began its revamped primetime lineup on May 6, data from Nielsen Media Research showed.
MSNBC’s Jen Psaki sees 47% dip in ratings last month compared to Alex Wagner, Rachel Maddow: Nielsen
The embattled cable news network -- which is expected to be spun off by parent company Comcast later this year -- has seen ratings plunge nearly 50% in the pivotal 9 p.m. slot since Jen Psaki took over full-time hosting duties from Rachel Maddow last month.
MSNBC’s viewership tanks in May as Jen Psaki loses 47% of audience in first month in Rachel Maddow’s timeslot
"The Briefing with Jen Psaki" had on average around 971,000 total viewers from its launch on May 6 to May 28, around half of what was pulled by Rachel Maddow in the same timeslot.
Jen Psaki's New Show Has Been an Immense Flop, Even by MSNBC's Standards
In the world of cable news, there’s Fox News’ standards, and then there’s everyone else’s. That’s not bombast or hyperbole. It’s a simple look at the numbers. Fox News’ modern […] The post Jen Psaki's New Show Has Been an Immense Flop, Even by MSNBC's Standards appeared first on The Western Journal.
Coverage Details
Bias Distribution
- 89% of the sources lean Right
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
