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MSNBC’s name is being replaced, but its leaders insist that its mission will remain the same

MS NOW launches with a $20 million marketing campaign, expanding live events and partnerships while maintaining its liberal news mission in a leaner, independent format.

  • MSNBC is changing its name to MS NOW, which stands for My Source for News, Opinion and the World, as part of parent company Comcast's decision to spin off most of its cable networks into a new company called Versant.
  • Despite the name change, the network's leaders insist that its mission and focus on news and commentary with a liberal perspective will remain intact, along with its lineup of stars like Rachel Maddow and Nicolle Wallace.
  • MS NOW is embracing the ethos of a startup, expanding live events and newsletters, and moving into a new headquarters in Manhattan that was formerly the longtime home of The New York Times.
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MSNBC's name is being replaced, but its leaders insist that its mission will remain the same

MSNBC enters the hall of retired corporate names this weekend, with the network formally switching over to MS NOW. It's all part of the corporate divorce from NBC News.

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modernity.news broke the news in on Wednesday, November 12, 2025.
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