MSNBC’s name is being replaced, but its leaders insist that its mission will remain the same
MS NOW launches with a $20 million marketing campaign, expanding live events and partnerships while maintaining its liberal news mission in a leaner, independent format.
- MSNBC is changing its name to MS NOW, which stands for My Source for News, Opinion and the World, as part of parent company Comcast's decision to spin off most of its cable networks into a new company called Versant.
- Despite the name change, the network's leaders insist that its mission and focus on news and commentary with a liberal perspective will remain intact, along with its lineup of stars like Rachel Maddow and Nicolle Wallace.
- MS NOW is embracing the ethos of a startup, expanding live events and newsletters, and moving into a new headquarters in Manhattan that was formerly the longtime home of The New York Times.
39 Articles
39 Articles
MSNBC to MS NOW: What's behind the network's branding makeover?
Saturday will mark the end of an era for MSNBC as the liberal cable network moves forward under new ownership and a new name: MS NOW.The media shakeup was nearly a year in the making after Comcast announced it would spin off its cable networks into its own company called Versant, separating MSNBC from its sister broadcast network NBC, which will remain under the NBCUniversal umbrella.The looming split led to many burning questions about MSNBC's …
MSNBC's name is being replaced, but its leaders insist that its mission will remain the same
MSNBC enters the hall of retired corporate names this weekend, with the network formally switching over to MS NOW. It's all part of the corporate divorce from NBC News.
MSNBC’s Rebrand Ad Is Hilariously Fake
MSNBC is rebranding to become MS Now, which sounds like a charity for people with Multiple Sclerosis, and to celebrate this they’re putting out ads as part of a $20 million marketing campaign declaring themselves to be ‘the network of the people’. One of the ads has part time whinge bag Rachel Maddow, who hasn’t been thrown in a concentration camp despite repeatedly claiming she’s about to be by President Trump, reading the preamble to the U.S. …
MSNBC to MS NOW: What's behind the network's branding makeover? – Democratic Accent
Saturday will mark the end of an era for MSNBC as the liberal cable network moves forward under new ownership and a new name: MS NOW. The media shakeup was nearly a year in the making after Comcast announced it would spin off its cable networks into its own company called Versant, separating MSNBC from its sister broadcast network NBC, which will remain under the NBCUniversal umbrella. The looming split led to many burning questions about MSNBC’…
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