US EditionMSNBC to Rebrand as ‘MS Now,’ Dropping Peacock Logo Amid Corporate Split From NBC
The rebranding to MS NOW follows NBCUniversal's cable assets spinoff into Versant, with MSNBC dropping the NBC name and peacock logo to establish an independent identity.
- MSNBC will be rebranded as My Source News Opinion World and will drop the Peacock logo as part of its split from Comcast, announced on August 18, 2025.
- Versant, led by Mark Lazarus, will oversee the separation of MSNBC and other Comcast networks, establishing distinct brand identities.
- Rebecca Kutler, president of MSNBC, stated that the rebrand aims to assert independence and maintain the commitment to accurate journalism.
- Social media reactions to the name change have been critical, reflecting concerns about the network's declining audience and reputation.
235 Articles
235 Articles
When renaming MSNBC to MS NOW, did the branding team use a MAGA focus group?
When the powers that be, whoever they are, decided to scrap the name MSNBC in favor of the shiny, and baffling MS NOW, I had several immediate thoughts. First, when Comcast decided to cut MSNBC loose, I couldn’t help but suspect some MAGA meddling. Keep up with the latest in LGBTQ+ news and politics. Sign up for The Advocate's email newsletter.Maybe someone whispered in the branding team’s ear: “Put as much daylight as possible between the new b…
What’s in a name? MSNBC’s rebrand is more about independence than style
Cable news station MSNBC came on the air in 1996 and, at first, its name with five letters might have felt and sounded a little clunky for a TV channel. […] The post What’s in a name? MSNBC’s rebrand is more about independence than style appeared first on Poynter.
News & Record
Winston-Salem JournalMSNBC to change name later this year
Television's MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
Liberal cable network to change name logo as part of break from parent company
Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.
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