Movistar and Iké expand prepaid offer with healthcare services in health, emergency and pets

The management of the collection is a challenge for companies in Colombia, where factors such as legal changes and technology impact their financial stability. Companies of all sizes in Colombia, from day care centers to large corporations such as Movistar, have faced challenges in the management of the collection due to manual processes and high operational demand.

Strategy to benefit Movistar prepaid customers. Photo: Valora Analitik Movistar file, in alliance with Iké, integrates health care, emergencies and welfare services within its Prepaid Pro+ offer. In this way, the company, in addition to expanding the benefits of connectivity, responds to the needs of its customers with practical solutions. The strategy becomes the first of this kind presented to the customers of the prepaid segment, which repres…