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Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia

Summary by B&T
If ever a rebranding job needs to be studied, it's the shift from shell suits to gorpcore.
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B&TB&T

Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia

If ever a rebranding job needs to be studied, it's the shift from shell suits to gorpcore.

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B&T broke the news in on Wednesday, July 16, 2025.
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