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'Most Emotional ad so Far': Lay's Super Bowl Commercial Gets High Praise From Viewers
- On Feb. 8, 2026, Lay's aired a 60-second Super Bowl commercial titled `The Last Harvest` as its first ad of the night, with viewers praising it as `most emotional ad so far`.
- After finishing runner-up in USA TODAY Ad Meter last year, Lay's builds on that momentum with a farm-rooted spot, Hernán Tantardini, Chief Marketing Officer, PepsiCo Foods U.S., said.
- Oscar-Winner Taika Waititi returned to direct the:60 set to `Somewhere Only We Know`, with some viewers saying the extended cut increased the emotional impact.
- Social posts called it `most emotional ad so far`, and users said the Lay's commercial left them in tears.
- Industry reaction split between admiration and skepticism, as some ad creatives praised Lay's for human storytelling while others called the 60-second spot emotionally familiar or manipulative.
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42 Articles
ERR's culture portal reviewed the most exciting advertisements that were shown to viewers during this year's Super Bowl.
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Coverage Details
Total News Sources42
Leaning Left3Leaning Right0Center37Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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