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Morrisons launches new aisle in-store in partnership with popular retail brand

Morrisons launched a new DIY aisle in its Speke, Liverpool store last week, featuring Wilko products including paint, decorating tools, and household essentials.
This initiative follows the closure of in-store amenities like cafes and fresh food counters. Rami Baitieh, Morrisons' chief executive, said the changes are a "necessary part of our plans to renew and reinvigorate" the chain.
A Morrisons spokesperson confirmed the Speke opening marks the start of an exciting partnership, with plans to expand to more than 20 additional locations later this year, according to The Grocer.
Other store improvements include updating a "significant proportion" of tills to be "more efficient" and making accessible toilets stoma-friendly, aimed at providing "excellent levels of service" to shoppers.
Morrisons is also trialling pay-to-use ATMs at select Daily convenience sites, marking another operational shift as the supermarket adapts its store offerings throughout 2026.

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Craven Herald

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Morrisons launches new aisle in-store in partnership with popular retail brand

Morrisons has begun rolling out a new DIY aisle across some of its UK stores after teaming up with another popular retailer.

21 hours ago·Skipton, United Kingdom

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Daily Mirror

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Morrisons rolls out new aisle in stores in an 'exciting' update for shoppers

Morrisons has announced it will launch concessions in more than 20 stores across the UK, and it's good news if you're looking to give your home an upgrade.

22 hours ago·London, United Kingdom

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