US EditionPublished • loading... • Updated
UK Supermarket Morrisons Sales Growth Improves, Alert on Iran War Fallout
Morrisons grew group like-for-like sales by 2.8% to £4.1 billion, driven by pricing, promotions, loyalty offers, and cost savings amid intense UK grocery competition.
- On Wednesday, Morrisons reported total sales rose 2.6% to £4.1 billion for the quarter, while monitoring how the Iran war may impact consumer confidence and supply chains.
- Growth was driven by a "much-improved Christmas" performance and investment in lower prices as CEO Rami Baitieh navigated intense competition from Aldi, Lidl, and Tesco.
- The Group achieved 2.8% year-on-year like-for-like sales growth and delivered £49 million in cost savings during the quarter, bringing total savings to £894 million since the program began.
- Acknowledging "it's tough for customers right now," the business committed to further investment in price, promotions, and loyalty to support shoppers across Britain.
- Building on momentum from Valentine and Mothers Day, the retailer looks ahead to Easter while management remains focused on customer satisfaction and team development in coming years.
Insights by Ground AI
13 Articles
13 Articles
Morrisons sees 2.8% like-for-like sales growth in Q1
Morrisons has recorded a 2.8% increase in group like-for-like sales for the 13 weeks ended 25 January 2026, marking its 13th consecutive growth quarter. In Q1, the group also saw its total sales reach £4.1bn, up 2.6% compared with the same period last year. The supermarket said the growth was driven by strong seasonal performance, including a much improved Christmas, higher volumes on key products after price investments, and better uptake of p…
Morrisons lifts Q1 sales and flags risks from global events
Morrisons reported an improvement in underlying sales growth in its first quarter and said it is monitoring “current international events”.The post Morrisons lifts Q1 sales and flags risks from global events appeared first on Retail Insight Network.
Coverage Details
Total News Sources13
Leaning Left4Leaning Right0Center4Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
Factuality
To view factuality data please Upgrade to Premium
