Moroccanoil, the Multimillion-Dollar Israeli Oil Company Behind Eurovision

When the Chilean Carmen Tal saw herself in the mirror when she arrived in Tel Aviv, where she had traveled for a family wedding, she was said to need urgent help with her hair. Co-owner of a small beauty salon in Montreal, where she had emigrated to learn the language, Tal was an investor but had no idea of hairdressing. Nor was the employee who applied the wrong dye to her, leaving her orange hair and totally dry.