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"Morning Meals Start at 400 yen...okay, Let's Make It 100 Yen!" Ikea Has Slashed the Price of Its Morning Meals in Response to Rising Prices. the Clever Strategy Behind These Amazingly Affordable Food Items.
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When I visited an IKEA store at 10 a.m. in early January, the restaurant area was already buzzing with excitement, even though it had just opened. Families and couples were lining up with trays in hand at the restaurant in one of the larger IKEA stores.
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