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Warburtons Lands Another Hollywood Icon for Latest TV Advert
Morgan Freeman narrates Warburtons’ two-minute advert featuring surreal vignettes and cameos to mark 150 years of family baking heritage.
- The Warburtons advert, narrated by Morgan Freeman, premieres on ITV on February 14 during The Masked Singer, featuring bakery boss Jonathan Warburton.
- Founded in 1876 in Bolton, UK, the firm is now run by the fifth-generation Warburton family and celebrates its long baking tradition by inviting the nation to join a toast.
- The advert features cameos and gags, including a wanted poster for an actress and Paddington Bear, with Freeman discussing a crumpet as `a delicious round baked thing` with `about 300 holes`.
- Ending on a familial note, the spot closes with John Warburton saying `There'll always be a Warburton behind this desk`, and Freeman jokes `Hey, that's my line`; Warburtons emphasizes pride in tradition and quality passed through generations.
- With Freeman's voice adding scale, the advert follows past endorsers such as Olivia Colman and George Clooney, with Warburtons says Freeman `brings an epic and memorable scale` to their history.
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The IndependentReposted by 
The Independent (US)
The Independent (US)Morgan Freeman becomes latest Hollywood star to advertise a British institution
·London, United Kingdom
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Coverage Details
Total News Sources12
Leaning Left2Leaning Right1Center3Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 33%
C 50%
R 17%
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