Westfalia Fruit, a global leader in the avocado industry, believes the next phase of avocado growth in Asia will be driven by more than increasing volumes. As markets across the region develop, understanding how consumers choose, use and experience avocados will become increasingly important, requiring a more integrated approach from research and growing through to […]
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The company argues that the development of avocado in Asian markets such as China, Japan, South Korea and India will increasingly depend on knowing the habits and preferences of consumers, as well as increasing volumes.