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More than a Third of French People Bought Clothes on an Ultra-Ephemeral Fashion Platform in 2025

Summary by Sud Ouest
One institute studied consumer behaviour in the face of the entry into force of an order tax. From EUR 2 per parcel, 57% of consumers say they would change their

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Sud OuestSud Ouest
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Center

One institute studied consumer behaviour in the face of the entry into force of an order tax. From EUR 2 per parcel, 57% of consumers say they would change their

·France
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Lean Right

Covered by broken prices and a plethora of offers, Shein, Temu and AliExpress are eating up a growing share of clothing purchases, to the point that they alone account for almost a fifth of the sales volumes of online clothing.

·Paris, France
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Lean Left

In 2025, clothing sales declined by 1.6%, according to figures published by the French Fashion Institute on Thursday, February 12, but the share of online sales is increasing.

·Paris, France
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Bias Distribution

  • 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
34% Left

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Le Monde broke the news in Paris, France on Thursday, February 12, 2026.
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