Barrage of Ads for Drinks, Junk Food and Gambling at This Year's World Cup

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Sports have become unhealthy, researchers who examined the World Cup's television broadcasts complain. The post Barrage of ads for drinks, junk food and gambling at this year's World Cup appeared first on in.gr.

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More than 93,000 brand impressions promoting unhealthy food, alcoholic beverages, gambling and cryptocurrencies were recorded during

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The UK's most powerful supercomputer has analysed 172.6 hours of live broadcasts and embedded images - Experts call for stricter rulesMore than 93,000 appearances of brands promoting unhealthy food and drink, alcohol and gambling were recorded during the broadcast of this year's FIFA World Cup, according to research by the Universities of Bristol and Oxford. According to FIFA, almost six billion people around the world watched this year's World …

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The round has to be fat: watching the football World Cup have seen on average every 6.7 seconds in the live pictures of the FIFA advertising for potentially harmful or risky products. This is shown by a study by a research team of the University of Bristol. With the help of AI, the researchers recorded more than 93,400 problematic advertising logos. Almost a quarter of the playing time showed advertising for unhealthy food, alcohol, gambling or …