US EditionMore than 50 and Buy as Millennials: This Is Their Digital Consumption According to Study
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From the office to entrepreneurship: the other route of the executives after the 50sAre the brands fully aware of the potential of the baby boomer generation as consumers?A study by Aleph, focused on the Peruvian market, reports that this age group, contrary to what is usually believed, participates actively in the digital age, has an interesting purchasing power, as well as purchasing habits outside the traditional. Cristian Cores, managing dir…
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