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How Many People Watched Turning Point USA’s Halftime Show Over Bad Bunny?

Turning Point USA's alternative halftime show streamed to 6.4 million viewers amid political backlash against Bad Bunny's NFL halftime performance.

  • On Sunday , over 100 million viewers chose between Bad Bunny live at Levi's Stadium and Turning Point USA's Kid Rock-led alternative stream.
  • Following months of complaints about the halftime pick, the NFL's Bad Bunny selection prompted backlash and a boycott led by President Donald Trump and his Cabinet, culminating in Turning Point USA's All-American Halftime Show.
  • On Sunday, Bad Bunny's 14-song island-themed set included surprise guests Lady Gaga and Ricky Martin, while Kid Rock's TPUSA show featured a 35-minute performance in a small venue with a couple hundred fans.
  • Initial metrics indicate TPUSA's stream drew at least 6.4 million viewers across YouTube and Rumble, with peak concurrent viewers about 5.7 million, and full TV data pending Monday.
  • Viewed in context, the episode underscored a deep cultural clash and politicization of entertainment amid a highly charged national atmosphere, with Kendrick Lamar's 133.5 million viewers last year highlighting the scale gap at Super Bowl LX in Santa Clara.
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Marca broke the news in Barcelona, Spain on Sunday, February 8, 2026.
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