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Moose Toys' Bluey Supermarket Wins Playset of the Year Award®; Brings Unmistakable WOW Innovation to the Category

  • On Feb. 13, 2026, the TOTY Awards gala in New York City at Pier Sixty honored toys across 16 categories with nearly 800 toy and play professionals attending.
  • The Toy Foundation , 501 philanthropic arm of The Toy Association, supports creativity and innovation while the association produces Toy Fair in New York City and leads industry safety standards.
  • Among headline winners, The Pokémon Trading Card Game: Mega Evolution Elite Trainer Box won the consumer-voted People's Choice award for pulling in the most online votes.
  • Proceeds from the TOTY Awards will expand The Toy Foundation's toy distributions, hospital play grants, and disaster response efforts, and TTF reports delivering play to 33 million children to date.
  • The Foundation's online auction, open through February 17, supports the cause, the gala introduced the Alan G. Hassenfeld Humanitarian Award, and Melissa and Doug Bernstein, Isaac Larian, and Stanley Weston were inducted into the Hall of Fame.
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2026 Toy of the Year® Winners Shine at Toy Industry's Biggest Night

Primal Hatch Takes Home Coveted "Toy of the Year" Award;

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Benzinga broke the news in New York, United States on Saturday, February 14, 2026.
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