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Mondelez WTR and Valiram unveil immersive House of Brands shop-in-shop at Kuala Lumpur Airport

Summary by The Moodie Davitt Report
By combining visual impact, strong brand storytelling and digital interaction, the House of Brands concept aims to elevate confectionery into a destination category at the key aviation hub.
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Mondelēz WTR Partners with Valiram to Launch ‘House of Brands’ at KLIA

With over half of travel-retail purchases now driven by the in-store experience, Mondelēz’s new high-impact KLIA activation leverages digital personalisation and immersive storytelling The post Mondelēz WTR Partners with Valiram to Launch ‘House of Brands’ at KLIA appeared first on DFNI.

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The Moodie Davitt ReportThe Moodie Davitt Report

Mondelez WTR and Valiram unveil immersive House of Brands shop-in-shop at Kuala Lumpur Airport

By combining visual impact, strong brand storytelling and digital interaction, the House of Brands concept aims to elevate confectionery into a destination category at the key aviation hub.

Read Full Article
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The Moodie Davitt Report broke the news in on Thursday, March 26, 2026.
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