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Mohawk realignment is all about the retailer

A few weeks ago Mohawk announced a strategic realignment of its residential sales and marketing organization “to better meet evolving customer needs and simplify the flooring journey.” The idea was to become easier to work with while delivering greater clarity and consistency across every customer touchpoint. But what exactly does that mean? Every company claims to be “customer centric,” “all about the customer” and “putting the customer first.”…
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Floor Covering News broke the news in on Monday, January 26, 2026.
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