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Modelo and Corona Seller Constellation Brands Says Hispanic Consumers in the US Are Buying Less Beer

  • On Tuesday, Constellation Brands reduced its annual sales and earnings forecasts, attributing the adjustment to decreased beer consumption in the U.S., particularly among Hispanic customers.
  • The revision follows economic pressures including inflation, job insecurity, immigration concerns, and rising tariffs that have reduced consumers' beer purchases and spending per trip.
  • Constellation projects a 2% to 4% decline in net beer sales for fiscal 2026, a reversal from earlier expectations of flat or modest growth, while its adjusted earnings per share forecast has been lowered to a range of $11.30 to $11.60.
  • CEO Bill Newlands reported a drop in demand for premium beers in recent months, highlighting that Hispanic consumers—who make up roughly half of the company’s beer sales—are exhibiting the most significant decrease in purchasing activity.
  • The outlook downgrade triggered an up to 8% stock drop to its lowest level since April 2020, while Constellation cut free cash flow estimates by $200 million amid these challenges.
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Breitbart broke the news in United States on Tuesday, September 2, 2025.
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