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Mobile economy: downloaders vs. spenders

Summary by 4imag.com
Mobile economy: The first quarter of 2025 closes with an unequivocal signal: the mobile market continues to grow, but its dynamics are becoming increasingly polarised between download volumes and monetisation capacity. According to the latest report from Sensor Tower, global spending on in-app purchases (IAP) on iOS and Google Play reached $40 billion, marking a new quarterly all-time high and an 11% year-over-year increase. This is the sixth co…
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4imag.com broke the news in on Wednesday, June 25, 2025.
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