Mobile economy: downloaders vs. spenders
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Mobile economy: downloaders vs. spenders
Mobile economy: The first quarter of 2025 closes with an unequivocal signal: the mobile market continues to grow, but its dynamics are becoming increasingly polarised between download volumes and monetisation capacity. According to the latest report from Sensor Tower, global spending on in-app purchases (IAP) on iOS and Google Play reached $40 billion, marking a new quarterly all-time high and an 11% year-over-year increase. This is the sixth co…
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