MLS sponsorships spike as U.S. soccer gains popularity

MLS sponsorships spike as U.S. soccer gains popularity

The addition of soccer superstar Lionel Messi has helped boost the league, and the upcoming 2026 World Cup is expected to give a lift to fandom in the U.S.

FC Barcelona Relocates U.S. Headquarters to Miami Amid Surge in Soccer Popularity - S. Florida Business & Wealth

The Miami Downtown Development Authority announced last week that Lionel Messi’s former team will move its commercial operations to Downtown Miami to manage its regional assets and seek out potential investors. The team cites Miami’s emergence as an epicenter of American soccer business as its reason for relocating. The Spanish team received a grant from the MDDA to facilitate the move. Club President Joan Laporta made a statement on the move, s…

Former teammate says Lionel Messi turned Inter Miami from MLS’s worst team into its ‘Real Madrid’

A former teammate has weighed in on Lionel Messi's impact, stating that he turned Inter Miami from the worst team of the league into the Real Madrid of MLS. Lionel Messi’s arrival at Inter Miami has sparked a global phenomenon, drawing unprecedented attention to Major League Soccer. The impact has been felt not only by fans, but by the players who lived it firsthand. One of them stated that the Argentine superstar transformed the Florida club fr…