US EditionMLB’s Ratings Continue to Surge
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MLB’s Ratings Continue to Surge
MLB’s ratings continue to surge. The league has seen double-digit increases in viewing across all platforms, including free over-the-air (OTA) TV, paid satellite/cable, and paid streaming TV. Another surprise has been a rise in local radio listenership—also free—including both pre- and post-game shows. Rule Changes Lead the Way The recent rule changes over the past few seasons have made the game more enjoyable and entertaining to many viewers. T…
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