US EditionAdidas ad Showing Shoe on Acropolis Sparks Outrage in Greece
- Greece filed a lawsuit in early May 2025 against Adidas following a drone light show promoting the brand near the Acropolis in Athens.
- The legal action followed the drone show held at the Zappeion on April 30, which lacked required Culture Ministry approval despite a nominal permit fee paid.
- The Culture Minister Lina Mendoni said the commercial use violated the law protecting archaeological heritage and likened it to “the Adidas shoe kicking the Acropolis.”
- Photos shared online captured illuminated drones creating the Adidas emblem and a sneaker image against the backdrop of the Acropolis, the ancient hilltop monument in Athens recognized for its cultural significance.
- The lawsuit and public criticism reflect concerns over preserving the Acropolis as a cultural symbol and sparked opposition accusations of government negligence.
25 Articles
25 Articles
Greece files lawsuit against Adidas over drone shoe 'kicking' Acropolis advert
The Adidas show made out of illuminated drones with the Acropolis in Athens in the background (Picture: Aristidis Vafeiadakis/ZUMA Press) Greece has filed a lawsuit against Adidas over what appeared to be a drone light show advertising the sports brand over the Acropolis. Images and video shared on social media show illuminated drones forming a shoe, with the ancient Athens citadel in the background. Adidas’s three stripe logo, along with the wo…
Greece Sues Adidas After 'Kick' Against Acropolis
Greece says Adidas' drone campaign above the Acropolis World Heritage Site violated the law on the protection of ancient monuments. "It's like the Adidas shoe kicking the Acropolis," says the country's Culture Minister Lina Medoni.
Scandal in Athens, After Using Acropolis in a Commercial for a Brand of Sports Goods
A statement Adidas, made by drones with multicolored lights and representing a sport pantof, angered the Greek public opinion and authorities for seeing Acropola from Athens, transmits AFP, taken by Agerpres.
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