Ministry of Agriculture Launches New Kefir Quality Standard to Avoid Fake Copies of Fashion Milk
6 Articles
6 Articles
The pandemic was for many households the turning point to start a healthy lifestyle. Protein products, avocado breakfasts... Motivated mainly by these new eating habits, fermented dairy products have experienced since 2020 a growth of 120% and in particular kefir has become one of the star products. According to data from IRI and Kantar provided by Activia, the consumption of kefir has grown by 71% in Spain alone in 2025 to be present in almost …
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The kefir has made a hole in the fridge of the Spaniards. It is present in almost four out of ten households and the category grew by 71% in volume during 2025, according to Kantar data collected by Danone. In addition, seven out of ten Spaniards consume it or have ever tried it, according to another study cited by the company. With an ever wider offer, a question arises: how can we look at it to better understand the product we choose?
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