Minimalistic branding has gone too far

Minimalistic branding has gone too far

When Cracker Barrel rebranded its logo on Aug. 19, I felt the world of branding was at a point of no return. Rebranding is a normal and natural part of growing a brand, and there is nothing wrong with it. However, when something goes from artistic and recognizable, to boring and sad like with Cracker Barrel, many people have problems with it. Minimalism is a style that values simplicity over non-essential elements to create sleek, clean and simp…