Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function

Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function

Survey Reveals That 96% of Chief Marketing Officers Say AI Is Driving an End-to-End Transformation of Their FunctionBut 42% Are Only Using GenAI to Assist Humans with Individual TasksAI Investments in Marketing Exceeded $15 Million This Year for 43% of…

India leads global AI marketing race as 53% CMOs expect 5-9% growth: Report

India is emerging as one of the most marketing-led markets for AI adoption, with Chief Marketing Officers reporting higher expectations for AI-driven growth and taking direct responsibility for AI investments, according to a new survey by Boston Consulting Group (BCG). The findings are part of BCG's annual survey of 300 CMOs globally, published in a report titled "How CMOs are Moving Agentic Marketing from Illusion to Reality." Globally, 96% of …

53% of Indian CMOs expect 5–9% AI-driven revenue growth

New Delhi: Indian chief marketing officers (CMOs) are projecting the highest levels of AI-driven revenue growth among markets surveyed globally, according to a new report by Boston Consulting Group (BCG). The findings are part of BCG’s annual survey of 300 CMOs worldwide, published under the title How CMOs are Moving Agentic Marketing from Illusion to Reality. The report examines how marketing leaders are adopting artificial intelligence and int…

India emerges as world’s top marketing-led AI transformation market: Report

New Delhi, June 15 (SocialNews.XYZ) Around 53 per cent of Indian chief marketing officers (CMOs) projected 5–9 per cent incremental topline growth, against a global average of 43 per cent, the highest projection of any region in the survey, a report said on Monday. The report from Boston Consulting Group (BCG) said Indian firms are taking direct ownership of AI investments, with 57 per cent of respondents saying that AI is funded by the marketin…