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Oldest continually operating LGBTQ+ bar in Wisconsin closes

  • This Is It!, Wisconsin's oldest LGBTQ+ bar, has permanently closed after 56 years of operation, as announced by owner George Schneider.
  • The closure is attributed to financial distress caused by the COVID-19 crisis and sidewalk construction, affecting their business.
  • Milwaukee Alderman Peter Burgelis and Alderwoman JoCasta Zamarripa expressed gratitude for the bar's contribution to the community.
  • The bar was established in 1968 and would have celebrated its 57th anniversary this summer.
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TMJ4 broke the news in Milwaukee, United States on Sunday, March 9, 2025.
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