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Millennials’ Green Buys Driven by Social, Emotional Values: Study
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Millennials’ Green Buys Driven by Social, Emotional Values: Study
A recent study published in the Indonesian Interdisciplinary Journal of Islamic Economics has shed light on the factors influencing millennials’ purchasing behavior when it comes to eco-friendly products. The research, led by Bernadetta Diansepti Maharani from Universitas Sarjanawiyata Tamansiswa in Yogyakarta, Indonesia, applied the Theory of Consumption Value to understand what drives this… Source
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