US EditionMilan Cortina Olympics were most-watched Winter Games since 2014 with 96% more viewers than Beijing
- Earlier this month, the Milan Cortina Olympics averaged 23.5 million U.S. viewers, making them the most-watched Winter Games since 2014 and 96% larger than the 2022 Beijing Games, NBCUniversal said.
- Nielsen's methodology and February's schedule, including Super Bowl LX and the 2026 NBA All‑Star Game, helped raise reach, while NBCUniversal combined linear and digital audiences for totals.
- Streaming data show the Games ended with 16.7 billion minutes of streaming time, Peacock and NBCU digital averaged 3.3 million daily for "Milan Prime" and primetime, and the U.S. women's hockey gold medal game drew 5.3 million viewers.
- As a result, platform metrics showed Peacock's best month ever, though NBCU cautioned the final Nielsen figures for the last days may still rise.
- The scale of coverage—17 days, 116 events, and all three major sports—positions NBC for future Games such as Los Angeles 2028, NBC said.
82 Articles
82 Articles
Winter Olympic ratings surge to heights not seen in years
MILAN, Italy — The 2026 Winter Olympics in Milan and Cortina were the most-watched Winter Games in the United States since 2014, NBCUniversal reported Monday. These Games drew an average of 23.5 million viewers, almost doubling the audience from the 2022 Beijing Olympics.
After Canada's defeat of the United States in the women's hockey final at the Milan-Cortina Winter Olympic Games, an incident occurred at the press conference of Captain Marie-Philip Poulin. The scene outraged many defenders of the French language... We remember Martine Aubry's "What would Jaures do"? And, in 2014, the letter of Pierre Moscovici, Member of the European Commission, sent to Michel Sapin, then Minister of Public Affairs and Account…
Milwaukee market leads entire country in viewership of 2026 Milan Cortina Olympics
MILWAUKEE Milwaukee ranked as the top local market in the country for viewership of the 2026 Milan Cortina Olympics, NBC Sports reported Tuesday.Milwaukee led the U.S. with a 13.7 rating and 49 share forMilan Prime(live 1-4 p.m. CT) +Primetime in Milan(7-10 p.m. CT) through February 20.Rounding out the top five were Minneapolis, Fort Myers, Pittsburgh, and Dayton.The Milan Cortina Olympics delivered 23.5 million viewers across NBC, Peacock, USA,…
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By JOE REEDY The Olympic Games in Milan-Cortina averaged 23.5 million spectators in the United States, making them the most popular Winter Games since 2014, with a 96% higher audience than the Beijing Games of four years ago. NBCUniversal indicated that the average includes the combined audiences on NBC, Peacock, CNBC, USA Network and other digital platforms. The measurement covered the evening live transmission bands (2-5 p.m. Eastern Time) and…
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