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Migros versus Pepsi & Co.: How the Price War Escalates
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2 Articles
2 Articles
The price struggle between Migros and brand manufacturers is intensifying. Affected shortly before Christmas: Pepsi, Toblerone, Kellogg's and Co.
Because manufacturers are charging excessively high prices for certain products, according to the major retailer, there have been gaps on the shelves for months. Migros CEO Irminger sees this as the right strategy.
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