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Microsoft hopes Mico succeeds where Clippy failed as tech companies warily imbue AI with personality

  • On Thursday, Microsoft introduced Mico, a blob-shaped Copilot character enabled by default in Copilot voice mode, launching in the United States, United Kingdom, and Canada with a new memory feature.
  • Reviving an old idea, Microsoft is pushing Copilot’s identity with Mico, reviving the assistant concept after Clippy nearly 30 years ago and Cortana, Microsoft AI CEO Mustafa Suleyman said earlier this year.
  • Mico reacts in real time as users speak with facial expressions, dances when excited, changes colors and wears glasses in study mode, and includes Learn Live mode for students.
  • Despite marketing, the company faces the challenge of convincing users that speaking to Windows 11 PCs isn’t strange amid an FTC inquiry last month into chatbot risks for children and teenagers.
  • Microsoft says Mico aims to strike a balance by blending Easter eggs referencing Clippy with a personality designed to meet diverse user trust and support needs, researchers note.
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Microsoft presented Mico, the new Copilot IA assistant inspired in Clippy. This promise to change the way IA is used in Windows and other products. Discover how it works when...

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NDTV Gadgets 360 broke the news in on Thursday, October 23, 2025.
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