US EditionPublicis Leans on Microsoft in Race to Lead Agentic AI for Marketers
3 Articles
3 Articles
Microsoft and Publicis Groupe Deepen AI Alliance to Shape the Future of Agentic Marketing
The partnership between Microsoft and Publicis Groupe has been enhanced into a full-stack AI-enabled marketing ecosystem that is tailor-made for the new era of agentic marketing. This is ten years after the inception of Marcel by the two companies, with the current partnership seeking to combine existing systems, agents, and identity data to aid companies achieve marketing success and link marketing campaigns with business results. The partnersh…
Publicis announces the development of an AI-powered marketing solution with Microsoft. This solution will link existing systems, AI agents and the data owner. This should allow marketing teams at advertisers to focus on strategy, the (more...)This article Microsoft and Publicis strengthen their links for agent marketing solutions has appeared first on The Digital Review.
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