Micron exec suggests Apple’s aggressive purchasing tactics helped fuel memory shortage

Micron Suggests Apple Helped Cause Memory Price Crisis

Micron's chief business officer has hinted, without calling it out by name, that Apple's tough supplier negotiations contributed to the conditions behind the global memory shortage. In remarks given to The Wall Street Journal on Wednesday, Sumit Sadana explained that Micron was unable to fund capacity expansion during the industry's previous slump, a period when its margins turned negative partly because some buyers pushed relentlessly for lower prices.

Micron Says Apple Supplier Demand Drove Global Memory Shortage | 📲 LatestLY

📲 Micron Says Apple Supplier Demand Drove Global Memory Shortage.

Micron exec suggests Apple’s aggressive purchasing tactics helped fuel memory shortage

Following a blockbuster earnings report, Micron CBO Sumit Sadana implied that Apple played a role in the current memory crunch.

Apple’s tough negotiations may have helped create the memory crisis it now faces

Apple CEO Tim Cook (Photo: Getty Images) In the high-stakes world of semiconductors, the memory market has always been a brutal boom-and-bust cycle. Right now, we’re firmly in the boom phase — but a very different kind of boom than we’ve seen before. Apple just announced price increases on certain MacBook and iPad models, with some rising by $200 or more. CEO Tim Cook told The Wall Street Journal that the moves are “unavoidable” because of surgi…