MFW: Demna's Gucci Takes Shape With 'La Famiglia'

MFW: Demna's Gucci Takes Shape With 'La Famiglia'

Gucci Spring/Summer 2026 collection / All images: Gucci Gucci’s Spring/Summer 2026 collection marks the dawn of a radical new era under Demna’s creative direction. And while many waited with bated breath to spot the debut show on the Milan Fashion Week schedule, the former Balenciaga lead set the tone for this daring new chapter by skipping the traditional show setting altogether. Instead, the latest collection came in the form of a lookbook dro…

Gucci Kicks Off Demna Era with Spike Jonze Short Film and ‘La Famiglia’ Collection - Between 10and5

Instead of a runway, Gucci teamed up with Oscar-winner Spike Jonze and director Halina Reijn to present The Tiger, a short film starring Demi Moore, Edward Norton, Keke Palmer, Kendall Jenner, and more. It’s the debut of La Famiglia, the first Gucci collection under new artistic director Demna, and it signals a shift: fashion as cinema, storytelling as design. The Tiger follows Barbara Gucci (played by Demi Moore), a matriarch trying to hold her…