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Mexico to reject Royal Caribbean 'Perfect Day' project, minister says
On Tuesday, Mexico's secretary of environment and natural resources, Alicia Bárcena, announced that SEMARNAT will not approve Royal Caribbean's Perfect Day Mexico project, halting the development to protect Mahahual's ecological balance.
A Change.org petition nearing 4.8 million signatures fueled sustained public pressure against the project, which threatened Mahahual—a village of roughly 3,000 residents home to sensitive mangroves and the world's second-largest barrier reef.
Royal Caribbean had planned a more-than-200-acre destination featuring 30 waterslides and capacity for 21,000 daily visitors, after spending $292 million to purchase the Port of Costa Maya with $529 million earmarked for construction.
Wednesday trading saw Royal Caribbean's stock slide to a 52-week low of $232.10, though a company spokesperson told Cruise Week the cruise line was "disappointed" but respected Mexico's environmental authorities' role.
Greenpeace Mexico hailed the halt as a "victory for citizens," while Royal Caribbean continues expanding its Icon class with four more ships, stating it remains optimistic about future investment opportunities in Mexico.