Metro Atlantic Athletic Conference to Become Metro Conference
The league said the new identity will simplify branding across television, digital platforms and recruiting while ending confusion with the MAC acronym.
- On Thursday, the Metro Atlantic Athletic Conference announced it will transition to the Metro Conference effective July 1, 2026, aiming to reduce confusion with the Mid-American Conference.
- MAAC Commissioner Travis Tellitocci stated the project aimed to establish a "bold and clear identity" for the league, which has operated under the previous designation for 45 years.
- Refreshed visual identity standards apply to 13 member institutions, including Canisius University and Fairfield University, reducing the color palette to two bolder shades: Red and Mid-Range Blue .
- While the new name aims to simplify branding, it shares a title with a historical league that dissolved more than 30 years ago; Tellitocci noted current student-athletes were not born during that era.
- Future branding elements, including championship marks and a new conference website, will be introduced in the near future as the league positions itself for upcoming academic and competitive seasons.
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16 Articles
MAAC rebranding to "The Metro Conference"
The Metro Atlantic Athletic Conference (MAAC), which is the conference the majority of Siena University's athletic programs compete in, announced Thursday that the Conference will officially transition to the Metro Conference beginning July 1, 2026. The new identity was developed to establish a clearer, more modern and distinct identity, while honoring the tradition and foundation built over the last 45 years.
Metro Atlantic Athletic Conference announces rebrand to “The Metro Conference”
EDISON, N.J. — The Metro Atlantic Athletic Conference (MAAC) announced on Thursday that the Conference will officially transition to the Metro Conference beginning July 1, 2026. The new identity was developed to establish a clearer, more modern, and distinct identity while honoring the tradition and foundation built over the last 45 years. The rebrand is the result of a multi-year strategic planning initiative that began in 2023 and included ext…
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